Manscaping

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      The Rise of Manscaping
      Think back to 2004. A simpler time before social media, when men had hair and didn’t care.
      Since Daniel Craig burst from the ocean sporting a hairless body in 2006’s Casino Royale, interest has boomed in the world of male grooming
      And Google searches for terms like 'Manscaping' have increased by +797%.

      Explore what men were searching

      What men were searching in 2004

      Beards
      Grooming
      Hair Removal
      Shaving
      2004
      2005
      2006
      2007
      2008
      2009
      2010
      2011
      2012
      2013
      2014
      2015
      2016
      2017
      2018
      2019
      2020
      Hover to see the number of Australian searches each year
      Tap to see the number of Australian searches each year
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      What men are also searching for in 2022

      Beards
      Grooming
      Hair Removal
      Click to see what else Australians searched for
      Tap to see what else Australians searched for
      If we asked you back in 2004 to guess which male grooming trends would grow the most by 2020 - what would you have said?
      We bet you'd never have predicted the hipster subculture would bring back the beard as a style icon.
      And it seems guys are still keen on growing, styling and maintaining their facial hair with 6 of the top 10 searches falling within the beard category. Scroll to see the Top 10 Growth Trends...

      The Top 10 Growth Trends

      10 9 8 7 6 5 4 3 2 1
      Beard Growth
      18,520
      Google Searches, 2020
      Hair Removal Cream for Men
      19,520
      Google Searches, 2020
      Amish Beard
      19,930
      Google Searches, 2020
      How to get rid of razor bumps
      22,540
      Google Searches, 2020
      Short Beard Styles
      25,200
      Google Searches, 2020
      Goatee Beard
      38,300
      Google Searches, 2020
      Patchy Beard
      45,400
      Google Searches, 2020
      Shaving for Men
      55,200
      Google Searches, 2020
      Beard Styles
      91,000
      Google Searches, 2020
      Manscaping
      1,563,600
      Google Searches, 2020
      As more grooming options designed for men hit the market, who knows what the next big trend in male grooming will be – but it will be exciting to find out!
      Share your 2022 predictions with us and follow the movement.
      Data Sources: Google Trends, Also Asked