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The Rise of Manscaping
Think back to 2004. A simpler time before social media, when men had hair and didn’t care.
Since Daniel Craig burst from the ocean sporting a hairless body in 2006’s Casino Royale, interest has boomed in the world of male grooming
And Google searches for terms like 'Manscaping' have increased by +797%.
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If we asked you back in 2004 to guess which male grooming trends would grow the most by 2020 - what would you have said?
We bet you'd never have predicted the hipster subculture would bring back the beard as a style icon.
And it seems guys are still keen on growing, styling and maintaining their facial hair with 6 of the top 10 searches falling within the beard category. Scroll to see the Top 10 Growth Trends...
The Top 10 Growth Trends
Beard Growth
18,520
Google Searches, 2020
Hair Removal Cream for Men
19,520
Google Searches, 2020
Amish Beard
19,930
Google Searches, 2020
How to get rid of razor bumps
22,540
Google Searches, 2020
Short Beard Styles
25,200
Google Searches, 2020
Goatee Beard
38,300
Google Searches, 2020
Patchy Beard
45,400
Google Searches, 2020
Shaving for Men
55,200
Google Searches, 2020
Beard Styles
91,000
Google Searches, 2020
Manscaping
1,563,600
Google Searches, 2020
As more grooming options designed for men hit the market, who knows what the next big trend in male grooming will be – but it will be exciting to find out!
Share your 2022 predictions with us and follow the movement.
Data Sources: Google Trends, Also Asked